Is Growth House a fractional CMO?

No. A fractional CMO leads the people who do the marketing. We do the marketing. If what you need is somebody senior steering an existing team, hire one, and we are happy to say so on a call rather than after you have signed something.

When is a fractional CMO the wrong hire?

When there is nobody for them to lead. Under a certain size the honest answer is that strategy is not the constraint; nothing going out is. Paying for direction when the gap is execution leaves you with a good plan and the same empty blog, which is the most common version of this mistake we see.

What does a fractional CMO cost?

You will see day rates and five-figure monthlies quoted, and it varies enormously with seniority and how many days you take. We are not going to publish a number for other people's work. Ours is $1,500 a month plus $2,500 to set up, and that is for the work being done rather than for time.

Yes, and it is a good combination when it fits. A fractional CMO decides where the business should be pointed, and the engine is one of the things they point at. Several of the better engagements we have seen start that way round.

Who actually does the work here?

Sami, a marketer for eight years, with systems she built. There is no bench of juniors and no account manager between you and the person doing it. That is the honest scope: it is why it costs what it costs, and why we say no to work that needs a team.

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Looking for a fractional CMO?Read this first.

A fractional CMO is a part-time marketing leader. They set the strategy and direct the people who carry it out. Growth House is not that. We do the marketing rather than lead the people doing it.

Which one you need comes down to a single question: is there anybody for a leader to lead? If there is, hire one. If there is not, a strategy is not what is missing.

Book a free consultation See pricing

$1,500 a month plus $2,500 setup. Six-month minimum, then month to month.

One directs the work. One is the work.

Both are sold by the month and both are cheaper than employing somebody senior, which is why they end up in the same search. They are not alternatives.

A fractional CMOGrowth House

What they doDecide the strategy and direct the people who execute itExecute it

What you get monthlyTheir time, and a planPublished work, and a plan that came with it

Who does the workYour team, an agency, or a freelancer they briefUs

What it needs from youPeople for them to leadApproval on what goes out

Where it fitsYou have a marketing function and it needs a headYou have no marketing function and need one running

What you will see quotedDay rates or a five-figure monthly$1,500 a month

Which one you need

Be honest about which of these is you.

Hire a fractional CMO

You already employ marketers and nobody senior is steering them
You are raising, or selling, and need positioning and a story before execution
Your problem is which markets to be in, not whether anything is going out
You have budget to allocate across channels and nobody qualified to allocate it

Talk to us instead

There is no marketing team, and the marketing is whatever you got to this week
You know roughly what should happen and it keeps not happening
You want the work done rather than a plan for doing it
You would rather buy an outcome than manage a person

If the left column is you, hire one. We would rather say that here than spend thirty minutes of your time arriving at it.

Not sure which one your business needs?

Book a free consultation. Thirty minutes on what is actually missing, and a straight answer on whether that is a leader, a system, or neither yet.

Book a free consultation See pricing

One year, one client

They dropped their ad agencyand kept our system.

A multi-location local service business, running in three markets. We moved them onto a new site with nothing on it and opened a market they had never appeared in at all, so both started from actual zero. A year later they could see exactly where their leads came from, and it was not the paid ads.

A market opened from zeroPerplexity 13%Claude 10%AI Overview 7%

Their third market had no presence at all when we started. The percentages are the share of tracked queries where they get named. Most competitors are named on none.

THE MARKETING ENGINE, ACROSS THREE MARKETS

ORGANIC SEARCH · ONE CLIENT · 12 MONTHSTO JUN 2026

30x5x CALLS

Thirty times the traffic and five times the calls, on a site that started at zero. And named in AI answers where their competitors are not.

VISITORS FROM SEARCH, RUNNING TOTAL

JulAugSepOctNovDecJanFebMarAprMayJun

Google Search Console, new site, July 2025 to June 2026.

Questions

What owners ask about fractional CMOs.

A senior marketing leader working part time across one or several businesses, usually a few days a month. They own strategy, positioning and budget, and they direct whoever executes: your team, an agency or freelancers. The appeal is getting a level of experience you could not justify employing full time.

Let's work out what is actually missing.

Book a free consultation. Thirty minutes on how you win work now, what is not happening that should be, and whether the answer is a person or a system.

Book a free consultation See pricing