The Marketing Engine, $1,500 a month, publishing in two weeksMarketing Engine, $1,500/mo, publishing in 2 weeksSee pricing
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SEO for law firms. Compete where page one is still open.

Your clients search by problem, in a hurry: a DUI, a divorce, a will. The Marketing Engine gets your firm found for the practice areas you actually take, on Google and in the answers AI assistants give, and publishes every week without anyone at the firm writing it.

$1,500 a month plus $2,500 setup. Six-month minimum, then month to month. Built, hosted and run by us.

Top post this week🎉

9:02am

Thursday's before and after. Three times your usual saves.

Ranking #1 for "personal injury lawyer near me"📈

11:40am

Up from page two. That is the search with the most volume in your area.

3 leads, all answered✅

4:12pm

From last week's posts. Two of them want a quote.

See the leadsView analytics
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What your customers search

What people search when they need a lawyer.

Monthly Google searches across the United States, with how hard each is to reach page one. The easy ones with real volume are where we start.

SearchPer monthDifficulty
personal injury lawyer near me301,000Very hard (59)
family lawyer near me110,000Easy (5)
criminal defense attorney near me90,500Moderate (28)
dui lawyer near me60,500Easy (8)
attorney near me49,500Very hard (100)
estate planning attorney near me49,500Moderate (24)
lawyer near me40,500Very hard (77)
divorce lawyer near me40,500Hard (37)
immigration lawyer near me27,100Moderate (26)
free consultation lawyer14,800Very hard (64)

Source: DataForSEO, Google search volume and keyword difficulty (0 to 100) for the United States, September 2026. The green bars are searches with real volume that are easy to reach.

What the numbers say

Where law firms win on search.

01

Practice area decides how hard it is.

"Personal injury lawyer near me" gets 301,000 searches a month at a difficulty of 59. "Family lawyer near me" gets 110,000 at a difficulty of 5, and "DUI lawyer near me" gets 60,500 at 8. Same city, same firm size, completely different fight. We build around the areas where you can win this year.

02

"Lawyer near me" is a wall.

"Attorney near me" scores 100 on difficulty and "lawyer near me" scores 77. Directories and national brands own those. The firm that wins locally wins the specific phrase, the practice area plus the town, and that is what the engine tracks and writes for.

03

Answer the fee question.

"How much does a lawyer cost" gets 4,400 searches a month at a difficulty of 0. Most firm sites avoid the question. A plain answer, with how you bill, is the page that gets read and the one AI assistants quote.

None of this is specific to law firms. It is how local search works for any business with an area to cover, and it is what our local SEO work does across every trade we take.

Who does Google show first in your area?

Those are national numbers. This checks yours: where your law firm comes up for the searches above, who is ranking ahead of you, and whether AI assistants name you at all. About a minute, and no call.

How it works

Built on real data, trained on your business, checked by a person.

AI does the writing. What makes it good is what it writes from, what it is taught, and who reads it before you do.

01
01 · Setup

Your search foundation, built once

Your Google Business Profile tuned, a page for each practice area you take, in each county you serve, structured data and an llms.txt so AI assistants read you correctly, and a keyword map from real Google search data. That is the $2,500 setup.

02
02 · Training

Taught your voice and your rules

It learns how you talk and your rules: what you offer, where you work, what you charge, what you never say. Change a rule and the next piece follows it.

03
03 · Every week

Written from the data, read by Sami

New posts and Google Business Profile updates, each answering something your customers search: what a DUI costs, how custody works, when you need a will. Sami, a marketer for eight years, reads every piece. You approve, it publishes.

04
04 · Always on

Watched, so you can stop checking

Rankings, map positions and AI answers tracked every month, with an alert the moment something slips and a plain-language report in your inbox.

What it grows into

Search is where it starts.

Once the engine is running and the leads are coming in, the same system can answer them, go find new ones, and build whatever stands between you and more revenue.

Front Desk Agent

Every lead answered and followed up.

For you: Every inquiry answered within a minute, at 11pm too, and followed up before the next firm calls back.

$900 a month, added to the engine

Outreach Agent

New work, found for you.

For you: Referral partners kept warm: the accountants, realtors and other attorneys who send you cases.

$900 a month, added to the engine

Custom builds

For the specific need you have not found a tool for.

For you: Intake forms turned into a conflict check and a case file, without anyone retyping them.

From $5,000
One year, one client

They dropped their ad agencyand kept our system.

A multi-location local service business, running in three markets. We moved them onto a new site with nothing on it and opened a market they had never appeared in at all, so both started from actual zero. A year later they could see exactly where their leads came from, and it was not the paid ads.

A market opened from zeroPerplexity 13%Claude 10%AI Overview 7%

Their third market had no presence at all when we started. The percentages are the share of tracked queries where they get named. Most competitors are named on none.

THE MARKETING ENGINE, ACROSS THREE MARKETS
ORGANIC SEARCH · ONE CLIENT · 12 MONTHSTO JUN 2026
30x5x CALLS

Thirty times the traffic and five times the calls, on a site that started at zero. And named in AI answers where their competitors are not.

VISITORS FROM SEARCH, RUNNING TOTAL

JulAugSepOctNovDecJanFebMarAprMayJun

Google Search Console, new site, July 2025 to June 2026.

Questions

What law firms ask before they start.

$1,500 a month, plus $2,500 to set it up. That covers your first market; each additional one is $600 a month. There is a six-month minimum, then it is month to month. Everything is built, hosted and run by us, so there is no software to buy and nothing for your team to learn.

Let's see where your law firm stands in search today.

Book a free consultation. Thirty minutes on how your business wins work now, which searches are worth going after in your area, and what the engine would do first.

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